In today’s global society of “@” symbols, status updates, viral videos and #hashtags, it has never been easier for organizations to communicate with current followers or reach vast amounts of new followers. This is the same for communities of all shapes and sizes. Social media has given communities the low cost, efficient communications ability of any fortune 500 company.
The saying goes; a picture can say a thousand words. Well, a video can be even more powerful and allow you to produce a complete narrative. With minimal investment in a video camera, video editing software and utilizing YouTube or Vimeo (video social media sites), every community has the opportunity to highlight their unique assets.
My colleague, Colleen Layton and I are working on placemaking videos emphasizing a number of communities from around the state. Our initial story is about Ludington and their cultural economic development strategy. Cultural economic development is one of the eight key assets of the League’s Center for 21st Century Communities (21c3).
These stories will be featured on the League’s website and social media infrastructure. Find out more at www.mml.org/placemaking.