With over 20 years of experience in employee benefits, Aaron MacDonald is a recognized expert in benefit economics, self-funding, point solutions, and health savings accounts. He has consulted with major corporations, municipalities, and small businesses. Aaron spent 20 years at Blue Cross Blue Shield of Michigan in various roles, followed by a leadership position at a San Francisco–based health tech company. Currently, he is on the leadership team at Michigan Planners, Inc., driving innovation strategy. Aaron lives in Huntington Woods with his wife and two children. He enjoys tennis and snowboarding in his free time.